Wed, Apr 04, 2018

The Fallacy of Choice

Most people look at a decision with multiple options as a choice driven by the innocent two-letter word “or” – either we build product A OR product B; we pursue venture funding OR stay independent; I can have a life OR build a startup. And much has been said and written about the power of focus and the constant battle of saying “no” to opportunities which aren’t essential to your goals.

In the process we are missing something important: Instead of perceiving the world as one which only offers black and white choices, more often than not, we can expand our opportunities by asking ourselves:

“Is there a way I can do this AND that?”

You will be surprised how frequently you will find yourself being able to do both things.

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