The F-Word here is FOCUS. Boring, relentless focus. It’s what makes or breaks your company.
Over the years I’ve seen too many companies which start out with a great idea, a highly capable team and yet fail to deliver. Sometimes it’s due to a missing product/market fit (good ideas are not always the right ideas) — but more often than not it’s due to simple lack of focus.
The internal struggle of the entrepreneur is that she usually has many ideas. She sees solutions where other people see problems. It’s tempting to follow those hunches. To try things out. To chase the shiny new thing. And wasn’t the grass always greener on the other side?
As someone once said to me: Make the main thing the main thing.