AND VERSUS BUT
How many times during the course of a day do you say but? I bet you money that it’s more than you think. For some obscure reason we are conditioned to string our arguments with but. As in: This is great, but…
Humor me and try the following: Replace every but with an and — as in: This is great, and…
See what it does? See how it opens the conversation? See how it makes things possible?
But is pure stop energy. It’s like running a car into a solid concrete wall. And adds energy. It widens the horizon. It facilitates discussion.
And is the word of the entrepreneur. But is the word of bureaucrats. Who of the two are you?
Build What Matters.