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By PASCAL FINETTE

The Heretic is a free bi-weekly dispatch delivering insights into leadership in exponential times. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

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Aug 19th, 2017

What Do You Stand For?

In today’s times, where seemingly everything is changing at an ever increasing pace, it is more important than ever to carve out a niche and own it — for yourself, your product and company.

Jane gave me a powerful prompt today — one which provides excellent clarity when answered:

What would you teach if you were a university professor?

Using this question (and, of course, you can modify it to suit your circumstances) you can quickly and precisely figure out what you stand for — and then use this knowledge to start shaping your outward persona to carve and ultimately own your niche.


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