May 26th, 2015

Time Is Of The Essence

As an entrepreneur you typically live on borrowed time. Your startup only survives as long as there is money in the bank. This is mostly a curse. But there is a blessing hidden in this situation.

Let’s assume that your runway is two years (which is generous — most startups have to navigate much shorter timelines). If the prospect of running out of cash in two years doesn’t speed up your metabolism already — just realize that every week which passes by is 1% of your time with your company.

For every entrepreneur it’s crucial to understand with every fibre of your body that time is of the essence.

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