Time Is Of The Essence
As an entrepreneur you typically live on borrowed time. Your startup only survives as long as there is money in the bank. This is mostly a curse. But there is a blessing hidden in this situation.
Let’s assume that your runway is two years (which is generous — most startups have to navigate much shorter timelines). If the prospect of running out of cash in two years doesn’t speed up your metabolism already — just realize that every week which passes by is 1% of your time with your company.
For every entrepreneur it’s crucial to understand with every fibre of your body that time is of the essence.