Per Aspera Ad Astra
“Per Aspera Ad Astra” is what a very dear friend wrote on a whiteboard the night of the launch party for my first startup. It translates to “Through hardships to the stars.”
“Per Aspera Ad Astra is the entrepreneur’s motto”
I couldn’t think of a more fitting motto for an entrepreneur: There are no shortcuts for us. No rags to riches stories. No BS. Just hard, honest work. And we know why we do what we’re doing — because we can see the stars (even if those around us can’t yet see them).
Per Aspera Ad Astra my fellow Heretics!