Thu, May 01, 2014
We are never short of ideas. But an idea is extremely complex: By the time consumers see something, they may think it’s this one simple thing, with a name, like an iPod or an iPad.
But underneath that thing are millions of ideas. So this notion of “the idea” is the wrong way to think of it: The question is always, Do we have a team that can tackle interesting problems and solve them?
Ideas are cheap and plentiful. Execution is hard — focus on becoming the best at executing and you win.