The Heretic Logo

By PASCAL FINETTE

The Heretic is a free bi-weekly dispatch delivering insights into leadership in exponential times. For entrepreneurs, corporate irritants and change makers. Raw, unfiltered and opinionated.

be radical.
Disrupt Disruption
Build What Matters

Jun 6th, 2013

Do Care

Last night I bumped into an entrepreneur who made a throw-away comment when I asked him about a detail in the way he runs his startup. He said: “I don’t care.”

Never ever ever don’t care.

When you create a startup, when you make something out of nothing, every single detail matters. What you create is equally as important as to how you approach and do it.

I am fine with you telling me that you really couldn’t give a damn about fancy furniture or the hours your team works — but make this a conscious decision. Every tiny little decision will make its way into your culture, will influence how your team views the world and how your customers perceive you.

Do care, be conscious and mindful — you are your company. If you don’t care — why should we?


1,181 Posts and Counting.
Don't miss the next post. Sign up now!